Customer Acquisition Cost | How to Calculate it with an Example
8:57
YouTubeEric Andrews
Customer Acquisition Cost | How to Calculate it with an Example
We learn how to understand & correctly calculate the customer acquisition cost (paid & blended), the common mistakes, and why CAC vs. lifetime value is the most important relationship in eCommerce. How to calculate CAC for SaaS & B2B companies: https://youtu.be/hsXG8QSzaek Download the Excel template: https://mailchi.mp/9b6736b1af83/customer ...
57.2K viewsNov 24, 2020
Customer Acquisition Cost Explained
Ever heard Sharks talk about a startup’s “Customer Acquisition Model” and wondered what it means? You’re not alone. Welcome to Business Ki Bhasha — where we simplify startup and finance jargon. A Customer Acquisition Model is how a business gets customers. The key metric here is CAC (Customer Acquisition Cost) — the cost to acquire one customer. Why do Sharks care so much? Because if acquiring customers costs more than what they spend, growth becomes a problem. Watch the video to understand what
1:04
Ever heard Sharks talk about a startup’s “Customer Acquisition Model” and wondered what it means? You’re not alone. Welcome to Business Ki Bhasha — where we simplify startup and finance jargon. A Customer Acquisition Model is how a business gets customers. The key metric here is CAC (Customer Acquisition Cost) — the cost to acquire one customer. Why do Sharks care so much? Because if acquiring customers costs more than what they spend, growth becomes a problem. Watch the video to understand what
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