Loss Aversion: 5 Ways This Bias Shapes Your Life Decisions
6:02
YouTubeDecision Psychology
Loss Aversion: 5 Ways This Bias Shapes Your Life Decisions
Discover **Loss Aversion**, the powerful psychological bias that makes losing feel twice as bad as winning. This **cognitive bias** fundamentally shapes your **decision-making**, from investments to relationships. Learn how this core **behavioral economics** principle, part of **prospect theory**, makes us avoid risks and cling to what we have ...
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