YouTube is a powerful platform for B2B marketers, but many organizations still need to start using it to its full potential. Ali Schwanke, founder at Simple Strat and Host of HubSpot Hacks, joined me ...

YouTube has become a powerful platform for B2B marketers, offering great opportunities to educate prospects, showcase their expertise and generate qualified leads. But in the rush to publish videos, ...

YouTube isn’t just for B2C. Here's how B2B brands can use video ads to build trust and move buyers through complex sales cycles. YouTube has long been a go-to advertising platform for B2C marketers, ...

Even Google’s own case studies for video emphasize consumer-focused themes. Just look at the analysis of the top 2025 video ads. See any B2B brands there? Me neither. It’s true that YouTube Ads ...

Ah, the age-old debate in B2B marketing: Should your content sell or should it help? Well, why not both? In a recent episode of the "Marketing Smarts Live" show, George B. Thomas sat down with Jammy ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

Build a smarter B2B content strategy and develop the skills to execute it consistently and measure what it delivers. Content marketing is one of the hardest things to get consistently right in B2B.

Define and measure 7 essential content marketing goals so your content can convert B2B consumers. Here's our guide to doing it step-by-step. Online marketing blog, Backlinko.com recently sold to ...

Content remains the cornerstone of B2B marketing, but its form and function are in a constant state of evolution. The 2026 B2B Trends Research Report reveals that static, one-dimensional assets are no ...

The world of content marketing has long been divided into two distinct buckets: B2C and B2B. But as our understanding of customers' minds evolves, it's becoming evident that separate lines can—and ...