THE Department of Agriculture (DA) announced it has invested nearly P2.6 million to expand ube production in key growing areas in the Visayas as the root crop recently gained popularity in the ...
Ube (Dioscorea alata), popularly known as purple yam, has emerged as a global culinary phenomenon, with demand surging across North America, Europe and Asia. Despite the Philippines being the world’s ...
What was once a staple of local desserts is now turning into an export earner, as Philippine ube products pulled in $3.06 million in 2025 on the back of strong overseas demand, according to the ...
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Ube now trending as next matcha

WHY is ube trending as the next matcha? “The hype around the ingredient is largely driven by a global appetite for more ...
The Department of Agriculture-Davao Region (DA-Davao) is helping Indigenous Peoples (IPs) tap into the growing global market for ube by introducing the high-val ...
Add Yahoo as a preferred source to see more of our stories on Google. Ube has worked its way into items around the world, like this ube matcha drinkDouglas R. Clifford/Tampa Bay Times/ZUMA/picture ...
A CENTER based at the Visayas State University (VSU) is leading efforts to boost the local production of ube, or purple yam, as the root crop is slowly gaining recognition outside the country. Also, ...
The distinctly purple Filipino yam known as ube has captured the attention of food lovers worldwide, finding its way into ...
When Toby Bantug first sold ice cream with ube and other Filipino flavors in 1999 at D.C.-area festivals, he said it was ...