Camilo Andrade, Global Vice President of football (soccer) at Nike gives USA TODAY a behind-the-scenes look at the company's ...

2026 FIFA World Cup ad campaigns featuring Haaland, Messi, Ronaldo, Mbappé, and more.

Eye-watering budgets are nothing new, but this year both Nike and Adidas have gone bigger and bolder than ever before in the fight for World Cup attention.

The 2026 World Cup is generating over $10.5 billion in ad spend, showcasing a dynamic shift in marketing strategies. Here, 10 ...

The World Cup is a chance for the world's biggest brands to throw everything into their ads. Here are some of the ones we'll be seeing all summer long.

The Nike 'Secret Tournament' advert from back in 2002 was one of the best ever. But can you remember all 24 of the players to ...

Second place in the hearts and wallets of Americans isn’t good enough for the world’s largest sportswear companies, who bet ...

Nike and Adidas Wage World Cup Marketing War Nikes 76M ad views vs. Adidas NYC dominance highlight fierce brand rivalry ...