Lego seems to have a good idea of how to sell parents and kids alike on their new Smart Bricks technology. The first Lego ...

Denmark’s global toy company LEGO unveiled its “Smart Brick (LEGO component),” which reacts with light and sound based on children’s movements and manipulation methods and can transform into various ...

A yellow LEGO duck had another LEGO block with a black body and transparent material attached to it. After shaking the duck 2-3 times, a yellow light—matching the duck’s color—turned on in the ...