There’s a moment when you click a compelling link in an online article or product review and — Ugh. You land on a busted digital page. Google is about to create a deluge of busted links. The company ...

Google is updating the links within AI Mode to encourage searchers to click on those links. Google also expanded its Web Guides labs test to the all tab, you still need to opt-in to the experiment.

When sharing a URL from the Google app on Android, Search and Discover automatically applies a link shortener. Google now offers a setting to turn this off. Previously, if you want to share a page you ...

43% of AI Overviews link back to Google's search results. Longer search queries and low-volume keywords trigger AIOs more often. About 30% of queries trigger AIOs. Google's AI Overviews link back to ...