Engineering software developer Mathsoft Engineering and Education Inc.’s shift from direct mail to e-mail prospecting is helping it build business from new companies. In April — the first time ...

Marketing automation company Autopilot is releasing a new prospecting tool for sales and marketing that's generating up to 42 percent reply rates on cold email tomorrow. That compares to a traditional ...

Ready to scale your sales? Learning how to write a cold email will be critical for your success with cold email prospecting. Most people shy away from it, because they think it’s spam (it isn’t and ...

Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? Which types of prospecting email subject lines do B2B buyers find most compelling? To find out, ...

Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams say they’re now grappling with two additional factors impacting their go-to-market strategies ...