An AI-driven tech company “transforming TV advertising for the connected world” has partnered up with a top ATSC 3.0 Next Gen TV platform company to develop the standard for interactive advertising ...

Computer-generated holography (CGH) represents a cutting-edge technology that employs computer algorithms to dynamically reconstruct virtual objects. This technology has found extensive applications ...

AUSTIN, Texas, Feb. 18, 2025 /PRNewswire/ -- Hoot Interactive, a leader in advertising innovation, is proud to announce its latest breakthrough in dynamic creative for OTT (over-the-top) and CTV ...

A new publication from Opto-Electronic Advances, 10.29026/oea.2024.230108 discuss dynamic interactive bitwise meta-holography with ultra-high computational and display frame rates. Computer-Generated ...