Despite rising costs of paper, printing, and postage, the popularity and reliance on direct mail marketing by insurers remains strong and getting stronger. In fact, according to analysts, consumers ...

Direct marketing for the insurance sector is a marketing method used to generate leads for insurance agents. According to the Direct Marketing Association, insurance marketers spent $6.81 billion on ...

Every marketer worth their salt is constantly analyzing consumer data. For those who specialize in collecting that intel — through direct metrics, surveys and other instruments — well, let’s just say ...