The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

Amazon Ads has launched an agentic AI tool called “Creative Agent” for UK advertisers to create ads from ideation to execution within a chatbot, for no additional cost.

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements. The launch follows the debut of the platform’s first case study, first revealed on the Industry Stage at ...

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...

Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...

Advertisers are facing mounting pressure to produce high-quality images and videos at scale. Google Ads’ new AI-powered tools aim to ease that burden, streamlining asset creation and addressing the ...

The gaming industry thrives in an intensely competitive environment, with countless applications vying for the attention of a finite audience. In this landscape, user acquisition (UA) has become a ...

Data-driven attribution and smart bidding are no longer optional when targeting a generation that loops between video, social proof, and search before converting.