Bridging the physical and digital worlds has always been a dream for many tech companies, especially when it can create new experiences that, in turn, generate sales or customer engagement. That dream ...

The Adidas GMR (pronounced "gamer") insoles slide into your soccer boots and keep track of your shots, sprints, and passes. A small embedded Jacquard tag – housing an accelerometer, gyroscope, and ...

After jackets and backpacks, Google is now bringing its Jacquard smart wearable tech to the football field. Google is teaming up with Adidas to launch a new connected insole that can track your soccer ...

After several weeks of teasing, Google’s next Jacquard-powered product launched today with Adidas GMR. It’s billed as a way to “use your real-world soccer skills to raise your digital game.” In this ...

The Adidas GMR smart insole enables players to track their soccer games and compete in virtual competitions via the FIFA app. Ty Pendlebury is CNET's senior editor for TV and home audio, and author of ...

Google’s next Jacquard-powered product is a smart shoe insole from Adidas. Called Adidas GMR, this product is developed in partnership with Electronic Arts (EA). It can measure your kicks, shot power, ...

Google yesterday teased nearly everything about its upcoming collaboration with Adidas and EA Sports except for the actual functionality. The Google Jacquard product has now fully leaked as smart ...

Activity tracking is ubiquitous these days thanks to cheap fitness trackers, but Google, Adidas, and EA Sports are taking things one step further with the GMR smart insole. The new insoles fit into ...

adidas GMR is an innovative smart insole, developed with Google, EA SPORTS FIFA Mobile and a little bit of old school planning. This is not a story of advertising strategy as a cherry on top. This was ...