In what is likely to be a foundation for rapidly evolving future forms of media audience experiences, the Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC) this morning released ...

Amplified Intelligence, a source for attention measurement, has partnered with Snapchat on an approach to assess how augmented reality (AR) Lenses captivate audiences. Conducted in partnership with ...

The Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) unveiled a proposed set of guidelines to give advertisers more clear and consistent metrics for their augmented reality (AR) ...

Google is not one to one to "retire" apps, services, and products, sometimes with little prior notice. That's true for products that have cost Google a lot of money as well as some products that do ...

The most advanced brands are already stitching AI and AR into complete customer journeys rather than treating them as one‑off stunts.

With the augmented reality (AR) advertising market expected to reach $14.5 billion in 2027 (up from $3.4 billion in 2022), the Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC) ...

Huawei surprised everyone by unveiling the Mate 60 series with support for 5G connectivity in the second half of 2023. The company’s latest flagship smartphones helped it to regain some of its lost ...